MEHRWERT²

VALUE² - Social Innovation for Business and Society

Our project: MEHRWERT² 

Beyond Philanthropy and Social Impact, supported by the BMW Foundation Herbert Quandt, have released a study that gives inspirations for companies to adopt the Base of the Pyramid (BOP) concept in Germany. Developed in 2002 by C. K. Prahalad, the BOP concept is a business model for companies that specifically targets the low-income population. People from the Base of the Pyramid can for example serve as customers, suppliers, or intermediaries and, by doing so, strengthen their material and social standing. The concept was originally implemented in developing countries. However, in Germany there are also more than 16 million people threatened by poverty and social exclusion.

Best practice in France proves that the BOP concept can be successfully implemented in European countries. Companies such as Danone, Renault and Schneider Electric have teamed up and started the “Action Tank Entreprise & Pauvreté” in order to support the low-income population with participatory, social and innovative solutions. This and other popular examples from abroad show that the BOP concept creates value both for the low-income population and participating companies.

Project Partner

Supported by

Michael Alberg-Seberich
Managing Director
Beyond Philanthropy
T +49 (0)30 240 88 240
Norbert Kunz 
Geschäftsführer 
Social Impact 
T +49 (0) 30 611 071 91
Fabian Suwanprateep
Manager
Beyond Philanthropy
T +49 (0)30 2408824 23
Salah Said
Business Development Manager
Social Impact
T +49 (0) 30 611 071 91
Maximilian Grimm
Consultant
Beyond Philanthropy
T +49-30-2408824-27