Expanding a corporate fund’s activities to Eastern Europe and beyond.

Beyond Philanthropy supported MAC Aids Fund to expand its activities in HIV intervention to Southern and Eastern Europe and Israel in order to reach affected people in those regions.

The MAC Aids Fund is a corporate fund focusing on HIV and one of the largest private donors to the topic worldwide. It generates funds through the sale of the VIVA GLAM line in its MAC Cosmetics stores. MAC Cosmetics is one of the top three makeup brands worldwide and is owned by Estée Lauder, a leading cosmetics firm with annual sales exceeding USD 10bn.

MAC Cosmetics wanted to expand its social funding initiatives to Southern and Eastern Europe and Israel. In addition to research and analyses on the social initiative environment and national context in those regions, the fund required information and strategic orientation on the possible ways in which it could organise grant-making initiatives in Eastern Europe that could cover several countries.

Beyond Philanthropy provided explorative research on potential grant-making opportunities in Portugal, Greece, Ukraine, Estonia and Israel and identified a variety of potential grantee organisations in these countries. Subsequently, rigorous due diligence was conducted of the grantees identified, and appropriate grantee organisations selected.

As a result of the assignment, MAC Aids Fund has started cooperating with several non-government organisations in Eastern and Southern Europe, tailoring their activities to the specific requirements of those regions and thereby achieving strong local impact.

Rohit Burman, Vice President, Global Corporate Citizenship and Sustainability, The Estée Lauder Companies

"In order to expand our activities in Europe, we asked Beyond Philanthropy to deepen our understanding of the unique situations and challenges for people living with and affected by HIV/AIDS. Among other things, this included the identification of potential national grantees, due diligence and the verification and review of the findings against our funding strategy. Based on Beyond Philanthropy’s work, we have entered into several formal funding agreements with organisations operating in Europe.”