FROM GOOD INTENtIONS TO REAL RESULTS - Corporate Citizenship of Germany’s DAX 30 Companies

FROM GOOD INTENtIONS
TO REAL RESULTS

Corporate Citizenship of Germany’s DAX 30 Companies

A joint report by:

Beyond Philanthropy & goetzpartners
Jump to results

CORPORATE CITIZENSHIP
IN A WORLD OF SOCIETAL CHALLENGES.

CORPORATE CITIZENSHIP IN A WORLD OF SOCIETAL CHALLENGES.

In 2015, 60 MILLION PEOPLE around the world  were displaced and fled their  homes and countries – a number not seen since World War II (UNHCR, 2015)

Over A BILLION PEOPLE have no access to electricity (The World Bank, 2016)

More than 100 MILLION CHILDREN lack basic education – 60 percent of them are girls (UN)

Almost ONE IN FIVE UNDER-25s in Europe is without a job (Statista, 2016)

Annually, 5.5 MILLION PEOPLE die due to air pollution (The University of British Columbia, 2016)

Every minute, the equivalent of almost  50 FOOTBALL FIELDS of forest is lost  (WWF, 2017a)

If the current trend continues, the number of wild animals will be REDUCED BY TWO THIRDS by 2020 compared to the 1970s (WWF, 2017b)

DAX 30 REVENUES COMPARED
TO THE GROSS DOMESTIC PRODUCT OF CANADA

ALLIANZ | ADIDAS | BASF | BAYER | BEIERSDORF | BMW | COMMERZBANK  CONTINENTAL | DAIMLER | DEUTSCHE  BANK | DEUTSCHE  BÖRSE | DEUTSCHE POST | DEUTSCHE TELEKOM | E.ON | FRESENIUS | FRESENIUS MEDICAL CARE  |  HEIDELBERGCEMENT  |  HENKEL  |  INFINEON  | LINDE | LUFTHANSA | MERCK | MUNICH RE | PRO7SAT.1 | RWE  SAP | SIEMENS | THYSSENKRUPP | VOLKSWAGEN | VONOVIA

 

 

 

 

 

 

 

 

METHODOLOGY OF THE STUDY

We share the view that companies should be active corporate citizens and we believe that they should bring the same rigor to their Corporate Citizenship as they do to their core business, revising their approach to Corporate Citizenship from good intentions to creating real results. With this study we hope to encourage a debate on the status of good Corporate Citizenship and criteria to measure its quality by...

…ANALYZING

the current Corporate Citizenship of Germany’s DAX 30 companies as the most prominent sample of Germany’s economy. The analysis is based on twelve guiding questions in four dimensions of which all results were aggregated to a final score. Each DAX 30 company was categorized as one of five Corporate Citizenship types.

…SHARING

good national and international Corporate Citizenship practices.

…PROVIDING

guidance for good Corporate Citizenship.

THE SPONTANEOUS

provide opportunistic financial donations that do not have a specific strategic focus

THE DONORS

show a somewhat diluted focus and short- term resource planning with donations directed towards NGOs

THE COMMITTED

address some long-term challenges and have allocated appropriate resources for this purpose, yet are not explicitly oriented towards results and impact

THE STRATEGISTS

display a focused strategy and have a clear orientation to results and impact

THE INTEGRATED

integrate Corporate Citizenship fully into the company’s daily business and social value chain

CORPORATE CITIZENSHIP OF DAX 30 COMPANIES

We know from our project experience that many companies are constantly striving for further professionalization of their activities. Yet, our results show that in most cases, there is still some way to go to achieve integrated Corporate Citizenship.

It is obviously up to DAX 30 companies themselves where and how they engage in Corporate Citizenship activities. However, it is surprising that, despite an overall spend in excess of

EUR 500 MILLION

only 17 percent of DAX 30 companies report on their Corporate Citizenship activities’ results based on resilient KPIs.
We are aware that we will certainly not have unanimous agreement with our take on what constitutes good Corporate Citizenship (in particular whether a company should engage in an area close to its core business and how much it should donate). Therefore, and since we aspire to contribute to constructive dialog about quality Corporate Citizenship and give pointers on how to get there, we hope this study can stimulate a much overdue debate.

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goetzpartners

 

Since 2011, Beyond Philanthropy and goetzpartners have formed a strategic partnership to pool knowledge and expertise allowing for integrated strategic advisory services. This partnership has a track record of successfully implemented projects for large companies and corporate foundations. Our clients enjoy greater value since they can profit from technical and methodological management and strategy competences while at the same time benefitting from deep sector expertise and knowledge in the fields of CSR, philanthropy and social investing.

 

 

Armin Raffalski

Armin has 18 years’ experience in consulting. After completing his degree in Business...

Michael Alberg-Seberich

At Beyond Philanthropy, we help our clients through strategic research and advice. We guide them...

Beyond Philanthropy was founded in Berlin in 2011 as a social business and a 100 % subsidiary of Active Philanthropy and is a certified B Corporation since May 2015.

Beyond Philanthropy complements the offers of Active Philanthropy through enabling companies, donors, social investors and foundations to make social change happen and maximizing their social impact.